The article examines the decline in apartment prices in Tel Aviv-Jaffa, focusing on two main neighborhoods: neighborhood 4 and neighborhood 3 (heart of Tel Aviv). According to Dr. Asaf Gastfreund's study, conducted on second-hand transactions between January 2023 and July 2026, significant price declines were recorded. In neighborhood 3, the area experienced a 23.3% drop in the median price per square meter, while neighborhood 4 saw a more moderate decline of 7.75%. The review focuses on median prices, filtering out exceptional transactions, and indicates price declines across all categories, except for very small apartments (20-40 m²) where an increase was recorded. Dr. Gastfreund explains that the study is based on second-hand transactions, providing a more accurate picture of the market, unlike data that combines new apartments. The general trend indicates a nominal price decline, affecting homeowners in both neighborhoods.