Apartment owners in the Tama 38 project on Shimon Hatzarsi Street in Tel Aviv are facing an economic dilemma due to declining profitability in the housing market. To implement the project, 43 owners are required to pay 400,000 shekels each. In return, they will receive a new apartment that includes a storage room, a balcony, and parking. The current situation places the owners in a difficult position, as they must decide whether to invest a significant amount to upgrade their properties or forgo the opportunity. The worsening conditions in the real estate market affect the economic viability of urban renewal projects, and the owners' willingness to cooperate with the developer indicates a desire to continue the process, even at a high price. The central question is whether the investment will pay off in the long run, or if it is an unnecessary expense.