An old apartment in the Katamon neighborhood of Jerusalem, with an area of 67 m², was recently sold for 3.1 million shekels, despite lacking a balcony, secure room, and parking. The apartment, located on the first floor, was under a demolition-reconstruction project with a developer, offering significant additions such as 28 m² more, a secure room, a balcony, and parking after construction is completed. The sellers, who rented out the property, received seven different offers within a week, indicating high demand, even though it is an old property. According to Shachaf Abitan, team leader at Re/Max Shiraz Real Estate, people recognized the apartment's potential due to the advanced plan and were willing to pay more. Abitan noted that despite price declines in the Jerusalem real estate market, the pace of transactions remained high, balancing the market situation. A similar apartment without a demolition-reconstruction plan would have sold for a lower price, highlighting the added value of the planned project.