A Jewish businesswoman residing in Monaco has purchased half a floor in the luxury tower ASSEMBLY TEL AVIV, located on the Tel Aviv promenade, for 37 million shekels. The property, covering approximately 246 m², is situated on the 17th floor out of 20, and is part of a prestigious project that combines residential apartments, a 5-star suite hotel, and commercial space. So far, about 60% of the apartments in the project have been sold, even before the official marketing, indicating high demand. The project, with an investment of over 800 million shekels, offers spacious apartments with Mediterranean sea views, intended for buyers planning to live in them rather than just invest. Among the buyers are families from abroad and Israelis from the high-tech sector. The tower was designed by the architectural firm Moshe Tzur and also includes suites with private pools, a rooftop with an infinity pool, and a penthouse of 600 m² marketed at a starting price of 110 million shekels.