The BEYOND tower in Giv'atayim, rising to 320 meters with 78 floors, is expected to begin occupancy on October 4. Construction of the tower started in 2019 and will provide the Giv'atayim municipality with approximately 40 million shekels annually in business tax revenue, which is a significant addition to the municipality's income. Currently, the tower is only 60% occupied, with additional contracts signed to increase the occupancy rate. Among the main tenants are law firms such as Meitar and Lipa Meir, and the gaming company Moon Active. Despite the many advantages of the tower, such as its proximity to Tel Aviv and the Ayalon highways, there are challenges to full occupancy, primarily due to competition with other projects in the area. Economic consultants estimate that the current occupancy rate is a positive figure, emphasizing that the tower will continue to attract tenants over time. The tower, which is expected to become a focal point, indicates a trend of change in the office market in Giv'atayim and its surroundings.