The company "Anchei Ha'Ir" launched a unique marketing campaign in Tel Aviv, where an apartment was raffled off to participants. As part of the campaign, one out of every 50 buyers who purchase an apartment in the company's projects in districts 3 and 4 of the city will win a two-bedroom apartment worth approximately 2.5 million shekels, located near State Square. The raffle generated significant public interest, and expectations were high among potential buyers. However, after winning, one should expect an assessment from the tax authority, which will require the winner to pay tax on the apartment's value. This campaign highlights the competition in the real estate market in Tel Aviv, where apartment prices are very high, and this initiative offers a unique opportunity to acquire a property at a favorable price. The campaign adds to a variety of marketing actions undertaken by real estate companies to attract customers in the competitive market.